As a marketer, it is hard to design an email that looks great and works across all email clients and devices.
Now, with 40 different email clients and 5 different screen sizes this is only getting harder. As high as 34% recipients might mark your email as SPAM if it does not display properly on their device.
That is where responsive email templates come to rescue. Finding the right template for your exact requirements is another challenge. With this guide, we want to solve that problem once and for all. We have created the most exhaustive resource for all the free responsive template that are present on the web. You no longer have to google and try out various keywords to find that free email template that fits your need.
We have already spent 100+ hours doing that and compiled this resource so that you don’t have to do it.

So, here you go: Presenting the planet’s BIGGEST free email templates resource.

Planet-s-biggest-email-template-resource--2-
If you know of a responsive email template that is not included here yet, please drop a comment and I guarantee that we will get that listed here right away.

Get started with email marketing. Sign Up now.


Litmus (39)

Litmus helps you design, build and test emails quickly and easily. You can blindly use these templates without worrying about whether they will work for a specific device or not. They are battle tested for all scenarios. In total, Litmus offers 39 free responsive templates that can be used for various use cases. Just pick the right category and go with it.

1). This has templates (5) for the following use cases:

  • Newsletter
  • Product Announcement
  • Receipt
  • Simple Announcement
  • Stationery

Details:
Files included: HTML
Download Type: Email required.
Sample Image:

2). These are 7 generic templates that come with HTML + PSD file.

In case you are just getting started with email marketing I highly recommend checking them out. This has 7 different themes for various use cases like:

  • Product Announcement
  • Newsletter
  • Deal announcement

Details:
Files included: HTML, PSD
Download Type: Email required.
Sample Image(s):

C). 27 free templates based on use cases

  • Product Launch Templates
  • E-Commerce Templates
  • Account Management Templates
  • Marketing Templates

Details:
Files included: HTML, PSD
Download Type: Free sign-up required.
Litmus will ask you to create a free account in order to get a copy of these templates. Don’t forget to click on the skip the trial checkbox at the bottom of the sign-up in case you don’t want to go for a paid plan.
Sample Image(s):

99designs (45+)

99designs is a marketplace of designers. If you are looking to get your design work outsourced I would strongly recommend checking them out. They have crafted beautiful email templates for the following use cases.

  • Email Newsletter Template
  • Personal Notification Template
  • Promotional Email Template

There are 3 themes and 5 colors (blue, green, orange, red, violet) for each use case.

Details:
Files included: HTML
Download Type: Email required.
Sample Image(s):

SendWithUs (120+)

SendWithUs offers a set of beautifully crafted email templates under The SendWithUs Open Source Template Project. There are 14 themes and each has 9 uses case templates. This makes it to a total of 126 different emails are ready to use.

The use cases include:

  • Invite - Invitation
  • Invoice - Invoice or receipt
  • Ping - Notification
  • Progress - Highlights a step in a multi-step process
  • Reignite - A "win back" email, offering a coupon or discount
  • Survey - A survey template with Net Promoter Score buttons 0 through 10
  • Upsell - Upsell or Upgrade email
  • Welcome - Standard Welcome email

Details:
Files included: HTML
Download Type: Direct Download

Sample Image(s):


Side Note - Since this is an open source project, anyone can contribute new themes and templates, or make updates to the existing ones.

EmailOctopus (11)

Email Octopus offers 4 themes and 11 beautifully designed email templates for various use cases like:

  • Blog update (3)
  • Product Launch (2)
  • Email Opt-in (2)
  • Transactional (3)
  • Newsletter (1)

These email templates are **tested on Litmus** so you can be confident that they will work just fine across devices and email clients.

Details:
Files included: HTML
Download Type: Direct Download
Sample Image(s):


CakeMail (39)

CakeMail is an email marketing platform. They have some amazing templates to offer that can be downloaded right from the site without any hassle to give your email or sign-up on their platform. They also provide download stats against each template so you will know which templates are really popular.
The templates are for following categories:

  • Business (12)
  • Restaurant (3)
  • Seasonal (15)
  • Special Events (2)
  • Transactional (5)
  • Education (2)

All templates come with an HTML file which can be used with any email marketing platform.

Details:
Files included: HTML, Most of the templates also include a PSD file + an HTML version for MailChimp and CampaignMonitor.
Download Type: Direct Download(s)
Sample Image(s):

Email Monster (25)

Email Monster lets your select responsive email templates from a list 25 pre-created designs, You can also edit the design using their drag and drop editor. Once you select the email template of your choice you need to click the Save & Download button on the top right to get your email template. They have templates from the following categories:

  • Announcement (7)
  • E-Commerce (5)
  • Events (6)
  • Marketing (4)
  • Newsletter (9)
  • Portfolio Showcase (1)

Details:
Files included: HTML
Download Type: Email required.
It is a 3 step process:
1). Select the template of choice.
2). Click on Save & Download (you can also edit the template here).
3). Give your email address and they will send you a .zip file. You see a 3 mins counter after which the email is delivered.
Sample Image(s):



Email on Acid(1 + 8)

Email on Acid is an email testing company that helps you test your emails across most popular clients and devices. Needless to say, all the templates they offer are responsive. Here is 9 templates they have to offer.

1). This free responsive email template supports 1-3 columns (depending on the viewer's screen size).

This ensures that the email will work across the following screen size(s):
Layout 1: Width < 480px
Layout 2: Width between 481px and 640px
Layout 3: Default dimension of 580px

Details:
Files included: HTML
Download Type: Direct Download
Sample Image(s):

2). They also provide these 8 free responsive templates to their users.

You need to sign-up to access these.
Details:
Files included: HTML
Download Type: Sign Up required
Sample Image(s):

Bee Free Templates (77)

Bee Free is an Email Editor that lets you create and design responsive email templates using their amazing drag and drop editor. The awesome folks at Bee have put out 77 really high-quality templates for free. These templates are beautifully crafted and we can't recommend them enough.

Here is quick sneak peak at few of them:

They are in total of 77 high quality free responsive templates across categories like:

  • Automotive
  • Business Services
  • Computer & Internet
  • Education
  • Fashion
  • Health & Wellness
  • Food & Beverages
  • Manufacturing
  • News, Blog & Magazine
  • Non Profit
  • Real Estate
  • Transportation & Storage
  • Travel & Leisure

And almost all email uses cases like:

  • Events
  • Newsletter
  • Notification
  • Personal Note
  • Product Launch
  • Product Promotion
  • Seasonal Promotion
  • Service Promotion
  • Transactional
  • Download

Isn't this amazing? Now let me tell you how you can grab the HTML file
1). Clear the BEE PRO from the filter (so that you only see their free templates)

2). Scroll down to explore all the email templates OR simply use the USAGE, Industry or use the search box.

3). Select the one you like and click on GET STARTED

4). Click on the blue SAVE button at the top corner of the editor screen

5). Click the "I just want to DOWNLOAD it" button on the next screen

That's it. You will have a zip file that will contain the HTML of your template :)

Details:
Files included: HTML
Download Type: No Email Required. Follow the above steps to get the HTML file. Sample Image(s):


There are 75 others like this!

Free Mail Templates (70)

FREEMAILTEMPLATES is a site dedicated to ofcourse - free email templates. They offer 70 email templates that be used for various scenarios. All these templates have been tested for all major email clients, using Litmus. The templates fall in the following categories (by color and layout):

  • Dark Templates
  • Light Templates
  • Left Sidebar
  • Right Sidebar
  • One Column

Files included: HTML, PSD, MailChimp and Campaign Monitor compatible HTML.
Download Type: Direct Download.
Sample Image(s):


Zurb (16)

ZURB is a design company that helps businesses design better products and website. They offer 16 free responsive email templates.

1). These are 5 responsive email templates that have been tested with 25+ email clients

You can download them with a single click (no email required).

Details:
Files included: HTML
Download Type: Direct Download(s). No email required
Sample Image(s):


2). They offer another set of 11 ultra customizable responsive HTML email template.

These can serve a variety of use cases:

  • Basic
  • Marketing
  • Hero
  • Sidebar
  • Newsletter
  • Sidebar Hero
  • Password Reset
  • Order
  • Drip
  • Welcome

Details:
Files included: HTML
Download Type: Email required.
They will send a download link in the email.
Sample Image(s):


Sidenote - Zurb also run a master class called ZURB Master Class: Responsive Emails to help you design responsive templates. Go sign-up if you want to leanr how to design one of these from scratch.

Themezy (16)

Another set of good email templates that are available for direct download. Just browse, select and download the template that might fit your need.

The templates are a great fit for:

  • Newsletters
  • E-Commerce
  • Announcements

Details:
Files included: HTML
Download Type: Direct Download(s)
Sample Image(s):


Sidenote - They also offer free website and WordPress templates.

Sign Up For Free

Template.net (45+)

Template.net provides templates for websites, various CMS, and e-commerce platforms. They have this amazing resource for free responsive email templates that cuts across categories like:

  • Classic HTML
  • Boutique
  • Email Newsletter
  • Business
  • Typographic
  • Textile
  • Green Special Offer

Details:

Files included: HTML, Most of the templates also include a PSD file along HTML version for MailChimp and CampaignMonitor.
Download Type: Direct Download(s)
Sample Image(s):


Template having a lot of rich text and informatio

MJML (21)

MJML is a markup language created by mailjet to make it easy to design and create responsive templates. They also offer a set of templates across various use cases. While you might not be interested in designing email templates using MJML but the free templates they offer can be used across ESPs. The templates fall under following categories:

  • Marketing (18)
  • Newsletter (12)
  • Welcome (1)
  • Receipt (1)
  • E-commerce (11)
  • Event (5)
  • Transactional (5)
  • Travel (5)
  • Entertainment (2)

    These are really well-crafted templates and have been tested to work across devices and clients. Now, these templates are in MJML (which you might not be using currently) but there is an easy way to get the HTMLs for these templates.

Here is how you do it:

1). Click on the template of your choice and it will open it in the live MJML editor.
2). Click on the "View HTML" link present at the top corner of the page.

3). Copy and paste the HTML in a plain text editor of your choice and save the file for future use :)

Details:
Files included: HTML
Download Type: No Email Required.
Follow the above steps to get the HTML file.
Sample Image(s):


Email Blueprints by MailChimp (6)

These are 6 tried and tested email blueprints that can act as a foundation and starting point for your email design. You may also strip all MailChimp merge tags and use the templates on any other ESP. This blueprint contains:

  • Modular Template Patterns - Contains a single template built out of modular blocks of common design patterns.
  • Responsive Templates - Contains a collection of responsive / mobile-friendly email templates with various layouts.
  • Templates - Contains a collection of fixed-width email templates with various layouts.

Details:
Files included: HTML. May require some HTML skills to make it work with other systems.
Download Type: Direct Download

Copernica (5)

Copernica is Dutch email marketing company. They have 5 free responsive email templates to offer which are available for direct download. These are all tried and tested templates and should work across all major email clients such as Gmail, Outlook, Apple Mail, Thunderbird etc.

Details:
Files included: HTML
Download Type: Direct Download(s). Download the one without Copernica tags if you want to use these with some other ESP.
Sample Image(s):


ZippyPixels(1)

ZippyPixels has one email newsletter template to offer but trust me this is a really well-designed email template that should work brilliantly for a host of newsletter use cases across various type of companies.

The great thing about this template is that it can be customized endlessly. It is responsive, litmus tested, comes with a PSD, HTML and a MailChimp and Campaign Monitor compatible HTML file. If you have a newsletter use case, you should check it out. The only drawback I see with this template is that in the free version you have credit to ZIPPYPIXELS.

Details:
Files included: HTML, PSD, HTML version for MailChimp and CampaignMonitor.
Download Type: Direct Download.
In the free version, you have to credit zippypixels. If you are getting started I would recommend using the free version. In case you are already doing email marketing for a while, I would strongly recommend buying this template.
Sample Image:

Pixel Buddha (5)

Pixel Buddha is an online community that provides design resources (free and premium). These are extremely well-crafted email designs that contain HTML, PSD, MailChimp and Campaign Monitor compatible files.

Here are the 5 email templates:
1). Valentine's Day Email Template
2). Thanksgiving Email Template
3). Halloween Email Template
4). The Passion Email Template
5). Hola Email HTML Template

Details:
Files included: HTML, PSD, HTML version for MailChimp and CampaignMonitor.
Download Type: Direct Download(s).
Sample Image:

FreshMail (3)

Freshmail is another email marketing company that provides 3 free responsive email templates. These are very well crafted templates and each template comes with a PSD and HTML file.

These are three templates they provide:
1). Vestes template
2). Nuntius template
3). Beatus template

They work well for a variety of use cases like newsletters, e-commerce, events etc


Details:
Files included: HTML, PSD, HTML version for MailChimp and CampaignMonitor.
Download Type: Email required.
Sample Image(s):

Cerberus (3)

These are responsive email patterns (and not end to end email templates). You can use these components and come up with new responsive email templates of your own. The code blocks are compartmentalized is such a way that they may be removed, combined, and nested to build an email / template.

The template patterns include:

1). Fluid pattern -

2). Responsive pattern -

3). Hybrid pattern -

Cerberus has tested these patterns across all major email clients (using Litmus).

Details:
Files included: HTML.
Download Type: Direct Download
Sample Image:


Antwort (3)

Antwort templates offer responsive email layouts that can have a multi-column layout for desktop users and single column layout for mobile. It ensures that columns on desktop automatically become rows on mobile. All 3 responsive layouts offered by Antwort are Litmus tested.

The 3 layouts are:

  • Single Column
  • Two Columns
  • Three Columns

Details:
Files included: HTML
Download Type: Direct Download
Sample Image:

Responsive HTML Email Framework (36)

These are not complete templates but responsive email elements (layout patterns). They offer you up to 36 free email parts which you can mix and use. This include:

  • Layout
  • Navigation
  • Lists
  • Grid Blocks
  • Media
  • ‍Accordions

In case you fine with basic HTML then this might be a really great resource and as you can come up with really unique but well-designed template in a short amount of time.

Details:
Files included: HTML
Download Type: Direct Download
Sample Image:

SendX (20+)

SendX offers 20+ free email templates for free. These are premium responsive email templates for various use cases like product launch, email newsletters, black friday and cyber money, promotions etc.


Details:
Files included: HTML and split PSD
Download Type: Email Required
Sample Image:
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Chamaileon (200+)

Chamaileon helps you create responsive email templates. They have a bunch of templates you can access by registering for their service. Apart from this, the fantastic folks at Chamaileon also offer a searchable collection of some amazing templates here. A delicious treat for email geeks!

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‍Single email template resources: (6)

1). Really Simple Responsive HTML Email Template
2) Free PSD/HTML Responsive Email Template by Marco Lopes
3). Newsletter template
4). MailPortfolio, a free responsive email template
5). A flat design based newsletter template
6). Salted - A responsive email template

GitHub(400+)

GitHub brings together the world's largest community of developers to discover, share, and build better software. Needless to say, it happens to be a great place to discover amazing free email templates. The best way to discover the templates of your choice is to use various search terms and get to the right repository. Searching for "email template responsive" and "mobile email templates" brings up a lot of good resources.
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ProductHunt (30+)

As you might be aware, Product Hunt helps in curating new products. It is a great place to discover the latest trends in mobile apps, websites, and technology products etc. It also happens to be a good place in case you are looking for design-related stuff like email templates. If you search for terms like - "responsive email", "responsive email templates", "email templates" then you are sure to discover some really great resources for email templates. Don't forget to checkout the comments section, a lot of times visitor drop-in links to some great resources there.

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Dribbble (150+)

Dribbble is one of the biggest community of designers and is the best place to discover and connect with designers from around the world. Needless to say, it also happens to be a place where you can discover some really great email template designs. If you are looking for inspiration for your next email templates, this is going to a gold mine for you. Also, check out these search queries "mobile email templates" "responsive email template", "email template" to discover templates.
Screen-Shot-2018-08-25-at-4.34.11-PM-1024x602
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Bonus :)

Till now we have talked about email templates. But, that is just one piece of email marketing. The 2nd equally crucial part is coming up with a well-crafted email copy that converts. So this resource is for the moments you are feeling stumped while writing your email copy.

But, how does it work? All you have to do is 1). Select your Audience type 2). Select the email use case. Once done, hit on Generate Template and contactually will generate an email copy for you :)
Go play with it!

So, that's it folks... this post is and will always be work in progress. The goal is to keep this updated with the all free responsive templates ever created. Please share any free email templates that might be missing and I will add them right away.